Florence Shin & Athina Wang, Covry

***The Thursday Interview is a showcase for creators, innovators, troublemakers, business owners to share news and insight about the creative impetus and inspirations behind their latest project, launch or business.

Interviewees: Florence Shin & Athina Wang, Founders

Company:  Covry

Launch Date: August 2015

Motto: Smile confidently

covry thursday interview eyewear

Pavo Beige


What inspired you to launch an eyewear company with high school friend, Athina Wang?
Florence Shin: Athina came to me with the idea a few years ago, and it instantly resonated with me because I’ve always struggled with being able to find stylish, comfortable eyewear. Frames were always sliding down my nose, hitting my cheeks and leaving embarrassing cheek indents. Together, we redesigned the standard fit and created Elevated Fit® eyewear.

How did you come up with the name Covry?
FS: Covry comes from the word cove. It symbolizes effortless beauty and calming tranquility to us. We wanted to create a word that we could give meaning to as we built our brand.

 

Describe a day in the life of Team Covry
Athina Wang: Honestly, every day is so different. We could be at the warehouse overseeing order fulfillment, running around the city for meetings, shooting models, or brainstorming new strategies and events.

There’s a lot of variety that goes into a single day, and I think that’s one of the adventures of being your own boss.

How do you juggle the creative and management skills needed so you aren’t screaming at the end of the day?
FS: Fortunately, Athina and I come from different areas in fashion. Even though we work together, we’re able to divide up the work to focus on tasks that we know and understand better. This allows us to make better use of our time and get more things done.

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Nash Black

Vega, Lynx, Kraz, Maia – how do you come up with such evocative names?
AW: The style names are all names of stars. It reminds us that anything is possible and inspires us to reach for the stars.

Are there any special pop up events planned for the holiday season?
FS: This holiday season, we’ll be popping up at the Young & Able Holiday Design Market in the Lower East Side from December 8-24. Our best-selling styles will be showcased amongst a creative selection of emerging designers. There will be eyewear, home goods and accessories for one-of-a-kind holiday gifts!

Fast forward to a year from now – what news would you love to be sharing about Covry?
AW: We would love to have our own store and also to have exciting collaborations with talented people that inspire us.

Thank you to Florence and Athina for sharing their story with us.  If you don’t want to wait until the Young & Able Market  to get your  Covry on – check them out at One Sixty pop up this weekend AND follow them on InstagramTwitterFacebook.


Launching a new biz or project?  Let’s talk!
Happy Creating, Cultivating and Growing!

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